Originally our dealership started in 1982 as Hebert Cycles. It started with Leon Hebert operating a Kawasaki franchise on a part time basis. In 1983 Hebert Cycles picked up the BMW motorcycles franchise and started developing a serious quality service reputation. Through the years he handled BMW, Ducati, Triumph and Moto Guzzi. Around 2000 the dealership reverted back to a single line BMW dealership.
In 1992 the shop hired a young technician right out of AMI. To this day Cory Bech is now the Service Manager and go to guy in all things BMW. In 1996 the shop brought on Jim Whitehead as Sales Manager for Hebert Cycles. Jim brought sales to all time highs prior to leaving in 2004 for other opportunities.
In 2000, Jim sold a 1999 BMW R1100R to a young man by the name of Drew Rispone. Ironically his first trip was to Daytona with his father and friends. They were all on Harley Davidsons. On the return trip home Drew let his father Andy try out this R1100R. This is where the story gets really interesting.
Right after Andy returned from Daytona he visited the shop and purchased a R1150RT. Then a K1200LT. Then a R1150GSA, and then a…… Well you get the story.
When Jim left Hebert Cycles in 2004, Andy met him in New Roads to discuss the idea of purchasing Hebert Cycles. They agreed to look into this proposition. Nothing really happened until June of 2010, when Andy contacted Jim about purchasing Hebert Cycles once again. In August of 2010 Jim came on board to partner with Andy in taking over the assets of Hebert Cycles and that is when Abenteuer Cycles, LLC became a reality.
In March of 2011 the buy/sell agreement was signed and the new dealership was formed. The change and growth has been quite remarkable since those days. From two new bikes on the floor and nothing on the walls to a growing community of fellow motorcyclist. In September of 2012 Abenteuer purchased Moto Rouge, the local Vespa, Piaggio, Aprilia, and Moto Guzzi dealership. With this purchase also came a new location for the shop. Now located on a busy thoroughfare and a staff of eight dedicated motorcycle enthusiast, growth in 2014 alone was 22%.
On July 4, 2014, Andy passed away in an accident in New Foundland. It was quite a shock and a profound loss to our motorcycling family.
Today, we continue to operate with Andy’s guiding principles of providing the absolute best service available. Treating our customers as family.